Mahesh Babu sets a new record

Records and Benchmarks weren't new for Mahesh Babu! The Prince of Tollywood has done it yet again and he is only growing bigger with each of his new outing.

As per the reliable sources, Satellite Rights of Mahesh's '1 - Nenokkadine' have been sold for a record price of Rs 12.5 crore to the Sun Network. Interestingly, this deal include the rights of Telugu, Tamil and Malayalam versions.

Trade Pundits say, Satellite deal of 'One' is the first of its kind development in Telugu cinema and it would pave way for good trend. Star Heroes were keen on expanding their markets by dubbing their flicks in other languages and also through Television premieres. This move is only helping the producers to reduce the burden of increased production costs.

Surely, the fancy price offered for 'One' came as a big relief for its producers who were feeling the pressure with the budget crossing the initial estimates. Wish the theatrical rights of this stylish entertainer too fetch record price!