By Hayley Tsukayama,
Robert Galbraith/Reuters - Apple's senior vice president of worldwide marketing, Phil Schiller, speaks about the icons for new features; the retina display, quad core chip, a new camera with face detection, HD video, Siri and 4G LTE service for the new iPad during an Apple event in San Francisco.
Reasons to buy:
1.The display: If you’re really into photos or video, then the screen is probably the single-most compelling reason to upgrade. Apple says that the iPad screen has more pixels than an HDTV.
2.Dictation: There hasn’t been much attention paid to this little feature, probably because everyone was bummed that Siri wasn’t in the new iPad. But dictation will go far on the iPad, as many people find typing on the tablet a total pain.
3.LTE: Faster Internet access means faster video streaming — which will be a joy to watch on the iPad’s new screen. It will also likely increase productivity on the iPad, because users will almost always be connected to a very fast network.
4.App store: This is really more a reason to buy Apple than specifically to buy this new tablet, but the fact of the matter is that the App Store has some of the best tablet apps out there — more than any other tablet app store.
5. Video/photo editing: This iPad might not be enough to finally persuade you to get rid of your computer, but this version of the iPad is creeping up. Before, it was kind of pain to edit photos and video that you took on your tablet and then share them from the tablet. Now, with an upgraded version of iMovie and a new iPhoto app, it’s much easier to do some quick work. Although the apps won’t be able to handle really complex editing, it’s welcome news for more the more serious amateurs who just want their stuff to look good.
And not:
1. LTE: Yes, I know I just listed this as a reason you should buy the new iPad, but it comes at a premium that might not be worth it for everyone. Adding LTE adds $130 to the price of any iPad model, plus the expense of the data plan.
And if you will do most of your non-WiFi iPad work somewhere without great LTE coverage, you’ll be roaming on the 3G network that already powers the iPad 2.
2. Competitors: Amazon is rumored to be coming out with a 10-inch version of the Kindle Fire. Microsoft is making a push with Windows 8. Even Google is expected to come out with a pure Android tablet.
3. Is it the size you want?: The iPad’s screen size — 9.7 inches — isn’t for everyone. The tablet is portable, but if you want to hold it one-handed for any length of time, if can be tiring for your hand muscles. That means commuters who often find themselves with standing-room-only might not find it completely ideal.
4. No SD card: The iPad comes in three memory sizes: 16 GB, 32 GB and 64 GB. And it seems like that’s going to be the case for a while. Other tablets offer users the option of expandable memory through an SD card or even the option of a USB port, but that’s not the case with the iPad. So if you want expandable memory, you’re better off with another tablet.
5. You own an iPad 2: The eternal agony of the upgrade cycle might have you completely paralyzed with the decision to buy or not to buy right now. But if you’re happy with your iPad 2, there’s really no reason to rush out and get the new version of Apple’s tablet today.
View Original article here.
By MG Siegler.
MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI.
This was surprising because our expectations were set for a new name. But it really shouldn’t be all that surprising. My iMac is not the “iMac 11″. My MacBook Air is not the “MacBook Air 4″. The iPod line changes, but the name remains the same. This will undoubtedly happen to the iPhone line as well. Just as the spec is dying (more than partially ushered to the grave by Apple), the ascending number naming race is dying too. It’s about simplicity.
Apple can pull this off because they have so few products and they’re in complete control of all of them. Their software isn’t licensed to other OEMs. The iPad doesn’t have to be called the “iPad 3X HD S” just to beat the “iPad 3X Turbo” made by a competitor. There are no real competitors. Not yet, anyway. The naked “iPad” name alone is enough to win.
Apple has sold 315 million “Post-PC” devices (read: iOS devices) in total. In just the past year, Apple sold 172 million of them. And last quarter alone, they sold 62 million, as they made up 76 percent of Apple’s revenues. This Post-PC segment is now the heart of the company. And the movement is accelerating. “Apple has its feet firmly planted in the Post-PC future,” Cook said.
Right now, the iPhone is king of the Post-PC world. But Cook and others at Apple have had no reluctance in predicting that the iPad business could be even larger one day. Something Cook said on stage today reiterates that stance. “We think the iPad is the poster child of the Post-PC world.” The iPad. Not the iPhone.
Cook then put up his stunning graph. The iPad sold 15.4 million units last quarter. That was more than any PC manufacturer sold of their entire PC line worldwide. HP sold 15.1 million PCs. Lenovo sold 13 million PCs. Dell sold 11.9 million PCs. Acer sold 9.8 million PCs. A year from now, don’t be surprised if this gap is significantly wider.
“Apples to oranges! Apples to oranges!” I hear you. But you’re wrong. Apples to Apple. Stats like this do matter because they show where we’re headed. It’s not necessarily that the iPad is beating the PC, it’s that iPad beat the PC in under two years of existence. This drives PC people batty, but the numbers don’t lie. PC sales have peaked. In many cases, they’re going the wrong way. The iPad is just getting started.
What’s more likely — 5 years from now, your primary home computing device is a PC? Or 5 years from now, your primary home computing device is a tablet? Just two years ago, this question would have been an absolute joke. Now it’s a joke to think it will take a full five years.
“We set out not just to create a new product, but a new category,” Cook said of the iPad. And they did. But a few years from now, it could very well be the case that the PC gets lumped into this very category as a small portion of the market.
Apple doesn’t want the iPad to be put into the PC category because it’s limited and decaying. The PC people don’t want the iPad to be put into their category because it makes them look even worse. But again, 5 years from now, which will be your main personal computing device? That’s all that matters.
As for the new iPad itself, it looks amazing. I got to play with one for about 20 minutes in the hands-on area after today’s event. Devin did as well and wrote up his initial thoughts already (be sure to check out his text comparison picture).
Yes, it largely looks the same as the iPad 2. Yes, it’s ever-so-slightly, but noticeably (to those who use their iPad a lot, like me) thicker. I couldn’t tell a difference in weight (though it does weigh slightly more). What really matters, of course, is the screen. It’s glorious.
It’s one of those things where it may be a little hard to tell at first because the images on the screen are the same. But when you look closer, you get it. And you’ll never be able to use a non-Retina iPad again. The new iPad display makes everything look like a printed photograph. By comparison, the old iPad display makes everything look as if I’ve taken my glasses off. Blurry.
The new iPad seems fast, but the iPad 2 seemed fast. I imagine it will be hard to tell the speed difference between the two until apps that really test the RAM and graphics chip appear. The new Infinity Blade game that was demoed during the keynote is probably one of those apps, unfortunately, it wasn’t available on the demo units.
The new camera is much, much, much, much, much better. Funny how that works when you go from 0.7 megapixels to 5 megapixels.
The highlight for me personally was iPhoto on the new iPad. I never use iPhoto on my Mac to edit photos, I simply use it to organize them. I will absolutely use iPhoto for the iPad to edit photos. It makes it fun. It’s the way non-professional photo editing should absolutely be done. It’s all touch and slide-based. For someone like me who has gotten more into photography because of brilliant iOS apps like Instagram and Camera+, this is the next step.
The other aspect of the new iPad that I’m really looking forward to is the 4G LTE capabilities. Unfortunately, the iPads in the demo area were on WiFi, so I didn’t get a chance to test it out. But I feel like this functionality isn’t getting its full due. These new iPads will be able to go anywhere in the U.S. (and Canada) and connect to the web at speeds faster than many broadband connections. This is a part of the “Post-PC Revolution” as well. Not only are you not tethered to a desk anymore, you’re not tethered to anything. You don’t need to be near a WiFi hotspot. The new iPad is a WiFi hotspot (I hope the carriers don’t screw us over there, we’ll see — I’m a little concerned that Apple isn’t saying anything about this right now).
As predicted, some folks were disappointed by the iPad announcement today. They’ll undoubtedly remain disappointed as they wait in line to buy the new iPad next week.
For whatever reason, we’re wired to only think something is truly new if it looks completely different. But that line of thinking is foolish. Apple didn’t change the form factor of the device because it works. They have the sales figures to prove it. You don’t call back your homerun and say you wanted a double instead.
No other tablet is close to the iPad right now. That was true yesterday, it’s even more true today. If and when that changes, that’s when Apple will undoubtedly switch things up from a design perspective. There’s no use in competing against yourself. Lure the competition to come to you as you’re about to sprint the other way. Next year.
As for the rest of this year, “you’re going to see a lot more of this type of innovation,” Cook said. “We’re just getting started.” Which sounds like a great promise to the customers and a giant threat to the competition.
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Apple’s newest iPad has some new elements that could make it a (bigger) hit in the enterprise, such as a higher-resolution screen for video conferencing and presentations as well as taking dictation. But it has become increasingly clear to corporations that their networks can’t handle the iPad or, really, most of the devices employees are bringing into their walls.
We have done a lot of coverage on how iPads have made inroads into the enterprise, with 64 percent of mobile workers now carrying a tablet, and that will rise to nearly 80 percent within the next six months, according the Mobile Workforce Report (you can see the iPad breakdown below). In general, the number of mobile devices coming into corporate networks has grown to 3.5 devices, up from 2.7 in 2011, according to the same report, which was released earlier this week.
Much like the networking trends happening inside the data center or out on the cellular networks, where scale and flexibility are becoming essential ingredients, the networks inside companies are due for their own tune-up, driven in part by devices like the iPad. As our computing has become more mobile and varied depending on the device, the once-staid world of networking has had to adapt — everywhere. The best explanation so far of this trend comes from Pradeep Sindhu, the director, vice chairman of the board and CTO of Juniper. In an interview with Om last year, Sindhu said:
Companies also have to figure out how to revamp their corporate device policies to ensure data is kept secure. Aruba, a wireless equipment firm, offers this slide to explain all the considerations an enterprise must think about.
are worried in some way about anticipate traffic changes thanks to the coming iPad.
And even if the iPad isn’t mentioned by name, the trend of bringing in consumer devices to the network is leading to opportunities not just for firms making tablets such as Apple but also those on the back end charged with building and securing corporate networks. Companies like Brocade, Aruba, Cisco and others are watching today’s launch and hoping it drives a few more CIOs to ring up their salesmen.
View Original article here.
We have done a lot of coverage on how iPads have made inroads into the enterprise, with 64 percent of mobile workers now carrying a tablet, and that will rise to nearly 80 percent within the next six months, according the Mobile Workforce Report (you can see the iPad breakdown below). In general, the number of mobile devices coming into corporate networks has grown to 3.5 devices, up from 2.7 in 2011, according to the same report, which was released earlier this week.
So many devices, such a static network
But the problem with iPads and mobile devices in general is that they move, and so your network resources have to move too. Or at least adapt to ensure that when someone has an impromptu meeting by the water cooler, there is enough network capacity to serve those devices. Before, when people computed and connected from their desks, it was much easier to predict where the network needed to have the most capacity.Much like the networking trends happening inside the data center or out on the cellular networks, where scale and flexibility are becoming essential ingredients, the networks inside companies are due for their own tune-up, driven in part by devices like the iPad. As our computing has become more mobile and varied depending on the device, the once-staid world of networking has had to adapt — everywhere. The best explanation so far of this trend comes from Pradeep Sindhu, the director, vice chairman of the board and CTO of Juniper. In an interview with Om last year, Sindhu said:
The nature of traffic today is increasingly dynamic. And so the old ways of addressing and building networks, with very statically provisioned technologies, like circuit switching, is essentially dead. So you have to rethink this architecturally. Point number two is that I believe that the traffic is going to get a lot more stochastic in nature. In other words, unpredictable, both with respect to any given circuit and with respect to the sources and destination the amount of usage will continue to explode and they will get more and more dynamic and unpredictable.
Companies also have to figure out how to revamp their corporate device policies to ensure data is kept secure. Aruba, a wireless equipment firm, offers this slide to explain all the considerations an enterprise must think about.
The iPad and the big enterprise networking shift
As the new iPad launches with better screens and better video conferencing and presentation capabilities, those responsible for corporate networks are a wee bit concerned. Depending on whom you ask, some are very concerned. Brocade, which on Tuesday launched a series of products that makes corporate networks programmable and flexible, polled 120 IT managers and found that about half
And even if the iPad isn’t mentioned by name, the trend of bringing in consumer devices to the network is leading to opportunities not just for firms making tablets such as Apple but also those on the back end charged with building and securing corporate networks. Companies like Brocade, Aruba, Cisco and others are watching today’s launch and hoping it drives a few more CIOs to ring up their salesmen.
View Original article here.
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March 7th, 2012
After months of anticipation and speculation, Apple today revealed their 3rd generation iPad, simply called the “new iPad” – previously thought to be called the iPad 3 or iPad HD. We’re not sure if removing the numeric naming convention on the iPad will confuse users who upgrade over time, but it’s not like the iMac or Macbook have numbers on them.
Hot on the heels of a quarter in which the iPad 2 outsold every major PC with 15.4 million units, Apple CEO Tim Cook showed off the new tablet in his first product announcement other than the iPhone 4S since the passing of Steve Jobs.
While the exterior of the new iPad doesn’t look dramatically different from the iPad 2, it does offer numerous improvements both under the hood and in terms of display capabilities. As expected, the new iPad has a super-sharp Retina Display, with an astounding resolution of 2048×1536, or a total of 3.1 million pixels at a density of 264 pixels per inch.
Take that, 1080p! This means that you’ll no longer be able to distinguish pixels on screen as you can with the iPad and iPad 2. The display also claims to offer 44% better color saturation than the iPad 2′s already high quality screen.
Existing applications will automatically be upscaled to take advantage of the higher resolution, and obviously text, video and photos will look way better right away. But I’m really looking forward to games and creative applications which take advantage of the sharper screen details. Just think about the fact that this thing can push more pixels than an Xbox 360 or a PS3!
It’s all powered by a new chip called the A5X, a quad-core CPU/GPU designed to run significantly faster than the existing A5 CPU, and to help push all those pretty pixels to the display.
The iPad’s main camera has also gotten a much-needed upgrade, now offering 5 megapixel resolution, backside illumination and a hybrid IR filter, just like the stellar camera in the iPhone 4S. It also supports auto-focus, auto-white-balance and face detection. Video can be shot at up to 1080p resolution, with software based image stabilization. It doesn’t sound like the user-facing camera has changed, though.
Apple has also added a new feature to the iPad – voice dictation. There’s a handy new button on the bottom of the keyboard which looks like a microphone. Tapping this engages the voice dictation capability (which appears to be a stripped-down Siri), and transcribes text to typing in US English, British, Australian, French, German and Japanese.
The iPad HD also is the first Apple device to support 4G LTE – which means super-fast network speeds wherever you go (in covered areas, that is.) Top speed of the LTE modem is 73MBps, which is nearly double the absolute top speed of 3G HSPA or EV-DO. Apple showed off the 4G LTE running on both AT&T and Verizon networks, so you have a choice right away, though it will require different versions of the tablet. Internationally, Apple has partnered with Rogers, Bell and Telus as well. One other bonus feature is that the iPad will also support tethering, so it can act as a mobile hot-spot.
Apple is claiming the same battery life as the iPad 2, with 10 hours for Wi-Fi and 9 hours on 4G LTE. At  9.4mm thick and 1.4 pounds, it does weigh a tiny bit more than the iPad 2, so they must have had to put a bigger battery in there. (UPDATE: The iPad 2 has a 25 watt-hour battery, and the new iPad has a 42.5 watt-hour battery, so it’s much bigger.)
Prices remain unchanged from the iPad 2, with the Wi-Fi version selling for $499, $599 and $699 (USD) for 16GB, 32GB and 64GB models, respectively, and the 4G LTE models going for $629, $729 and $829 in the same memory configurations.
Pre-orders start later today over at the Apple Store, and the new iPad ships on March 16th to the US, Canada, UK, France, Germany, Switzerland, Hong Kong, Australia, Singapore and Japan. Much of the rest of Europe, along with New Zealand get the new iPad on March 23rd.
While the new iPad may be more of an evolutionary step than a revolutionary one, the new iPad still looks mighty impressive. If you don’t own an iPad yet, you’ve got more than enough reasons to buy this one. If you own an iPad or iPad 2, the new display, faster CPU, 4G LTE and improved camera might convince you to upgrade later this month.
Apple also confirmed that they will continue to produce the iPad 2 for at least some period of time, with prices dropping by $100 for each of the older models. You can find more details on the new iPad over at Apple’s website, and you can view the complete announcement here.
After months of anticipation and speculation, Apple today revealed their 3rd generation iPad, simply called the “new iPad” – previously thought to be called the iPad 3 or iPad HD. We’re not sure if removing the numeric naming convention on the iPad will confuse users who upgrade over time, but it’s not like the iMac or Macbook have numbers on them.
Hot on the heels of a quarter in which the iPad 2 outsold every major PC with 15.4 million units, Apple CEO Tim Cook showed off the new tablet in his first product announcement other than the iPhone 4S since the passing of Steve Jobs.
While the exterior of the new iPad doesn’t look dramatically different from the iPad 2, it does offer numerous improvements both under the hood and in terms of display capabilities. As expected, the new iPad has a super-sharp Retina Display, with an astounding resolution of 2048×1536, or a total of 3.1 million pixels at a density of 264 pixels per inch.
Take that, 1080p! This means that you’ll no longer be able to distinguish pixels on screen as you can with the iPad and iPad 2. The display also claims to offer 44% better color saturation than the iPad 2′s already high quality screen.
Existing applications will automatically be upscaled to take advantage of the higher resolution, and obviously text, video and photos will look way better right away. But I’m really looking forward to games and creative applications which take advantage of the sharper screen details. Just think about the fact that this thing can push more pixels than an Xbox 360 or a PS3!
It’s all powered by a new chip called the A5X, a quad-core CPU/GPU designed to run significantly faster than the existing A5 CPU, and to help push all those pretty pixels to the display.
The iPad’s main camera has also gotten a much-needed upgrade, now offering 5 megapixel resolution, backside illumination and a hybrid IR filter, just like the stellar camera in the iPhone 4S. It also supports auto-focus, auto-white-balance and face detection. Video can be shot at up to 1080p resolution, with software based image stabilization. It doesn’t sound like the user-facing camera has changed, though.
Apple has also added a new feature to the iPad – voice dictation. There’s a handy new button on the bottom of the keyboard which looks like a microphone. Tapping this engages the voice dictation capability (which appears to be a stripped-down Siri), and transcribes text to typing in US English, British, Australian, French, German and Japanese.
The iPad HD also is the first Apple device to support 4G LTE – which means super-fast network speeds wherever you go (in covered areas, that is.) Top speed of the LTE modem is 73MBps, which is nearly double the absolute top speed of 3G HSPA or EV-DO. Apple showed off the 4G LTE running on both AT&T and Verizon networks, so you have a choice right away, though it will require different versions of the tablet. Internationally, Apple has partnered with Rogers, Bell and Telus as well. One other bonus feature is that the iPad will also support tethering, so it can act as a mobile hot-spot.
Apple is claiming the same battery life as the iPad 2, with 10 hours for Wi-Fi and 9 hours on 4G LTE. At  9.4mm thick and 1.4 pounds, it does weigh a tiny bit more than the iPad 2, so they must have had to put a bigger battery in there. (UPDATE: The iPad 2 has a 25 watt-hour battery, and the new iPad has a 42.5 watt-hour battery, so it’s much bigger.)
Prices remain unchanged from the iPad 2, with the Wi-Fi version selling for $499, $599 and $699 (USD) for 16GB, 32GB and 64GB models, respectively, and the 4G LTE models going for $629, $729 and $829 in the same memory configurations.
Pre-orders start later today over at the Apple Store, and the new iPad ships on March 16th to the US, Canada, UK, France, Germany, Switzerland, Hong Kong, Australia, Singapore and Japan. Much of the rest of Europe, along with New Zealand get the new iPad on March 23rd.
While the new iPad may be more of an evolutionary step than a revolutionary one, the new iPad still looks mighty impressive. If you don’t own an iPad yet, you’ve got more than enough reasons to buy this one. If you own an iPad or iPad 2, the new display, faster CPU, 4G LTE and improved camera might convince you to upgrade later this month.
Apple also confirmed that they will continue to produce the iPad 2 for at least some period of time, with prices dropping by $100 for each of the older models. You can find more details on the new iPad over at Apple’s website, and you can view the complete announcement here.
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